Crafty Concoctions

Executive Summary

Crafty Concoctions is ready to shake up celebrations across the Poconos with a unique, mobile bar experience. To help you launch with a professional edge, I'm proposing a bundled solution that delivers a fresh custom logo, consistent branding, and a beautiful high-converting website that gets you booked—all at a price designed for new businesses.

Current Challenges

• No Established Branding: Your current logo is generic; your brand doesn't fully reflect your quality, creativity, or personality.
• Limited Online Presence: Without a dedicated website, it's harder for new customers to find and trust you—or book your bar for their next event.
• Brand Consistency: No easy way to tie together social media, business cards, or event materials with a unified look.

Proposed Solution: Brand & Web Launch Bundle

Logo & Mini Brand Kit

• 3 custom logo concepts (hand-illustrated, unique to your vibe)
• Unlimited revisions on your favorite
• Final logo files (JPG, PNG, SVG) for print, web, and social
• Curated color palette and font pairing for a cohesive identity
• Social media profile image & business card design
• One-page brand board (PDF) for easy reference

Professional Landing Page Website

• Mobile-first, modern one-page site (see live demo above)
• Highlights signature drinks, services, and your story with real event photos
• Simple inquiry/contact form for easy booking
• Domain & hosting for the first year—no monthly fees
• Ongoing support for the first month

Moodboard & Visual Direction

Here's a sneak peek at the style inspiration and imagery that will set your business apart. Your real event photos, festive colors, and friendly details come together to create a look that's both professional and fun.

• Color palette: Deep emerald green, gold/champagne, burgundy accents, soft neutrals
• Typography: Modern sans-serif with elegant, clean styling
• Imagery: Signature cocktails, professional event setup, real guests, inviting mobile bar atmosphere
• Logo: Custom illustration with festive details and clean, modern appeal

Project Timeline

Project Investment

Why Invest Now?

• Professional Brand Image: Instantly stand out online and at every event with cohesive, high-quality branding.
• Book More Events: Give clients a reason to trust and choose you—then make it easy for them to book!
• Consistency Across Channels: From Instagram to business cards, everything matches and feels high-end.
• Long-Term Value: No platform lock-in or surprise fees. Build on a strong foundation as you grow.